by on November 6, 2017
Social media is a highly researched topic (Leung et al. 2013; Pourfakhimi and Ying 2015; Xiang and Gretzel 2010; Zeng and Gerritsen 2014). Demand-side studies on social media in tourism have analyzed the importance, use, and impact of social media for all travel phases, i.e. in the pre-travel, on-site, and post-travel phase (Leung et al. 2013; Zeng and Gerritsen 2014). Most of that research focuses on the pre-travel phase, in particular on the information search process (Leung et al. 2013). I...
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